Anatomy of a 5-Figure Flip: Link Building

This is the fifth article in a series highlighting a 5-figure website flip. We’ve already reviewed buying aged domains, outsourcing web design and writing, getting repeat visitors, and conducting keyword research.  This article covers link building (for SEO and traffic generation).

It’s often said that on the internet, content is king.  I call BS.  Links are king, and content is queen.  A site with enough link equity can rank for competitive terms, even with pretty awful content — just look at Yahoo Answers.  A site with well-placed links on heavily trafficked sites doesn’t even NEED search traffic — it gets flooded with referrals.  He who has the most (and best quality) links wins.

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4 Article Marketing Tips: Article Marketing Strategies for Beginners

The following article marketing tips probably aren’t considered any kind of new article marketing strategy for advanced marketers, but they might be a good reminder nonetheless. One of the quickest and easiest ways to drive traffic to the websites you’re building or buying as a site flipper, is to write and distribute articles. It has been the secret to my success since I started with this online stuff back in 2005.

There are entire ebooks written on this subject so by no means do the following article marketing tips cover everything. As the title of this article suggests, I’m only covering the absolute basics here. If you are new to article marketing, then these are the bare minimum steps you’ll want to take. I’ll be covering more advanced techniques and article marketing strategies in future articles. So let’s get on with it, shall we?

Here is a mind map of this article marketing strategy:

article marketing strategy

Tip #1: Write a High Quality, Original Article for Your Website

Write an original 400-500 word article for your website – making sure to optimize it for your primary keyword – or have someone else write it. If you outsource it, expect to pay at least $5 and possibly as much as $10. Since this article will be the foundation of more articles to follow and since this is your website and your reputation is on the line, make sure it is a well-written, quality article. Don’t take the easy way out here or go cheap. There is no excuse for junk!

After you have published the article on your website, you’ll then want to ping your websites’ RSS feed. But before you ping the feed, make sure you have submitted the feed to all the major RSS directories. If you have WordPress, this will be done for you automatically – another reason (of MANY) why you should be using WordPress! Hint. Hint.

Tip #2: Rewrite the Original Article & Submit to EzineArticles.com

Once you have the original article for our website completed, you’ll want to rewrite it again or hire someone else to do it for you. You’ll pay around $5 for a rewrite. It has to be a totally unique article from the original. This should also be a high quality, well-written article that is optimized for your primary keyword! You’ll also want to write a compelling author’s resource box with two backlinks to your site. One of the backlinks should point to your main domain and one should point to the original article.

You’ll then submit the rewrite to EzineArticles.com. Once you have at least one article published on EzineArticles, you’ll have your own author’s RSS feed. Like your website’s RSS feed, you’ll want to submit this feed to all the major RSS directories. Then each time your articles are approved on EzineArticles, you’ll ping your author’s feed.

Tip #3: Submit Your EzineArticles Article to Other Major Article Directories

AFTER EzineArticles has approved your article, then you can submit that same article to the other major article directories. I’ve listed the major article directories I recommend below. Please note that some of these directories are using the no follow tag which means you won’t get any backlink love. You should still submit to them, however, because my experience has shown that you can get decent direct traffic from these directories because articles from these directories tend to rank well.

No Follow Article Directories:
Buzzle.com
ArticleBase.com
ArticleAlley.com
ArticlesFactory.com

Do Follow Article Directories:
GoArticles.com
ArticleDashboard.com
Helium.com
ArticleCity.com
CarolinaArticles.com
A1Articles.com
ArticleBiz.com
Site-Reference.com (for Internet Marketing topics only)

One More Article Marketing Tip – Going Beyond the Basics

Tip #4: Rewrite Your Ezine Articles Article and Submit it to the Other Article Directories

I’ll be covering more advanced article marketing tips in future articles, but suffice to say, there is one thing you can do beyond the basics outlined above to give you an edge over your competitors. One simple article marketing strategy that has worked well for me is to rewrite the original article one more time. I know it’s a lot of work, but it’s worth it in the end.

This rewrite doesn’t have to be a Pulitzer like the ones on your website and EzineArticles should be, but it should still be readable. You’ll then submit this rewrite to the other article directories mentioned above instead of just submitting your EzineArticles version. This will give you more unique content on the Net and will give you a better chance of having your articles indexed in the search engines.

Do You Have Any Article Marketing Tips To Share?
Please Share Them In The Comments Below!