Anatomy of a 5-Figure Flip: Getting Search Traffic

This is the fourth article in a series highlighting the steps I took to turn a $300 initial investment into a $10,000 website sale in under 3 months, spending just a few minutes per day. In the first 3 articles, we covered buying aged domains, outsourcing web design and writing, and making the site sticky. In this article, I’ll share how I pursued organic search traffic – particularly identifying high volume, low competition search terms.

Organic search traffic (not paid) is the lifeblood of most successful websites.  It provides the best kind of traffic (highly targeted visitors) at the most ideal price (free).  When you flip a website, organic traffic is highly valued because it is sustainable and predictable.  I knew that in order for Better Parenting to succeed as a flip, it would have to show the promise of serious search traffic.

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