This is the fifth article in a series highlighting a 5-figure website flip. We’ve already reviewed buying aged domains, outsourcing web design and writing, getting repeat visitors, and conducting keyword research. This article covers link building (for SEO and traffic generation).
It’s often said that on the internet, content is king. I call BS. Links are king, and content is queen. A site with enough link equity can rank for competitive terms, even with pretty awful content — just look at Yahoo Answers. A site with well-placed links on heavily trafficked sites doesn’t even NEED search traffic — it gets flooded with referrals. He who has the most (and best quality) links wins.