Creating a mailing list is a requirement for any website flipper that wants to out hustle their competition and make more money. If you’re not building your own private list of website buyers, you’re really shooting yourself in the foot. Every major player in the website flipping business has their own list of private buyers and so should you.
The Benefits of Creating a Mailing List
The first thing you need to realize is that creating your own list of buyers is a major time saver. Instead of going through the hassle of listing your site on a public marketplace like Flippa, the Warrior Forum, and others, you can just fire off an email to your list that you have a website available for sale! Even if you’re only selling a couple websites per month you’ll save time.
Saving money is another benefit of creating a mailing list by not having to pay various listing fees. If you’re selling several websites, those fees can add up quickly. Not only do you save money selling directly to your own list, you also stand a greater chance of getting your websites sold because you’re not competing with hundreds of other listings.
Another benefit is that the selling process is so much easier and less stressful for both your list of potential buyers and you. Chances are, the buyers on your list have purchased from you before so they know and trust you. For those that haven’t, they’re on your list for a reason. They either like you or they like the quality of websites you sell. Hopefully they’re on your list for both reasons! Either way, your list consists of people that “know” you so there is a higher level of trust and a greater propensity to buy from you and not another guy down the street. As you can see, there are numerous benefits of creating a list so what’s the easiest way to do it?
Creating a Mailing List Is Easy
Creating a mailing list is not hard to do. The first thing you’ll need is a reliable auto responder such as Aweber. In theory you could build and manage a list manually but your time is better spent on your business – which is buying and selling websites. An auto responder will allow you to build and manage your list with very little effort.
The next thing you’ll want is a single web page where buyers can sign up to be on your list. We’re talking a squeeze page, here folks, as we want to give the buyer one option and one option only when they get to the page – to sign up to be on your list! While the page doesn’t need to be terribly fancy, it should be a clean layout and should look “professional.” First impressions are everything here. You want to give buyers the impression you are a professional that they can trust. A sloppy squeeze page with spelling errors won’t convey that message!
This page can be as short or as long as you want it to be. I’ve seen some website flippers who have a page with just a simple message like…
Do you like the types of websites I have for sale? I’m a professional website flipper so selling quality sites is what I do. If you’d like to get the first opportunity to buy any of my websites for sale, join my exclusive buyer’s list. You’ll be notified before anyone else when I have a site for sale.
And then following the message would be the form for your buyers to enter their name and email address. If you want to be more complex than that when creating a mailing list, you can do what “abisko” does. Abisko is the username of a highly successful website flipper on Flippa.com, the largest and most popular marketplace for buying and selling websites. Click here to see the squeeze page he put together. Pretty impressive, ey?
Once you have your squeeze page up and running, then you’ll want to promote the hell out of it! Put it in your email signature and forum signatures, have links to it on Twitter, Facebook, and any other websites that are appropriate. And do what abisko does – promote it on all of your listings. Here is a screen grab I took from one of his latest auctions on Flippa.com. This was the last part of his listing:
Creating a mailing list is a must for anyone looking to stay competitive in the website flipping market so get busy and start building your list!
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