If you followed along in the first article in this series, you learned how I leveraged a domain drop catcher and historic whois records to acquire a highly brandable PR 4 domain (BetterParenting.com) for the paltry sum of $300. I probably could have just flipped the domain for a few grand but instead, I decided to develop a blog and sell it as a website. In this article, I’ll highlight the development process I undertook for this site, and how I outsourced key components for little or no cost.
To start out, I need to admit something. I have a pretty substantial advantage over most casual flippers. I work professionally as a web developer, and although my expertise lies in the programming end of the spectrum, I also have a pretty good creative eye. I’ve built $40,000+ websites. I know fancy web technologies like ASP.NET MVC and Zend Framework. I own Adobe Creative Suite 5, and I know all the keyboard shortcuts in Photoshop. I could have sat down and created an entirely custom design for Better Parenting and built out a custom CMS that perfectly met my needs. I didn’t do any of that.
What “Flip This House” Teaches Us About Website Flipping
If you ever watch any of the myriad of house flipping shows on television, you’re bound to encounter a situation where the novice flipper forgets that they’re building to sell. Their renovation becomes less about the profit and more about what they would love to have. Huge mistake.