This suggestion probably goes without saying for you experienced website flipping experts, but for you newbies, PLEASE do yourself a favor and install Google Analytics (GA) when you launch any website you build. And if you are an experienced flipper, than you should know better, you knuckle dragger…lol.
Why is this so important? Because it is the industry standard analytics tool for website buyers. Buyers know it and they trust it and I can guarantee you that most buyers will ask for your it. Serious buyers will even request they be given access to your GA account. That’s how common GA has become these days. Buyers just expect it. And I don’t know about you, but if a website I’m interested in has a different analytics installed, I’m leery of the data – even though I’m sure it’s just as accurate and legit as Google’s. That’s how powerful the Google brand is so why not capitalize on it by using it?
It just baffles me when I run across a website for sale that doesn’t have GA installed. What’s even more mind-boggling is when the seller not only doesn’t have it but he goes out of his way to state so in his auction listing. What does that tell me? It tells me the seller knows that GA is popular and that it will be requested but instead of meeting the buyers’ wants he’s just going to do things his way. Big mistake. Here’s an idea, if you know buyers are going to ask for it, don’t be lazy and just install it already.
There really is no excuse for not having it installed on your website. It’s free and super simple to install. Even if you never sell your website, it provides some incredibly insightful information. If you do sell, you’ll easily be able to share your analytics with buyers and you’ll instantly gain their trust and confidence. That’s one less barrier for the buyer to overcome.
So if you’re reading this and you don’t have GA installed on your website, go do it now. Here is the link to it. If you’re new to GA and need some help on how to install it, sound off in the comments and I’ll create a video to walk you through the process but it’s pretty straight forward.