I got this question the other day from Dee, one of my loyal subscribers. Thanks, Dee, for the question because I’m sure you’re not the only one who wants to know the answer.
PageRank does play some role – particularly if the buyer is inexperienced and new to Internet Marketing. The importance of PageRank is over-hyped and unfortunately, newbies buy the hype hook, link, and sinker.
For any buyer with experience, however, PageRank is just one small piece of the puzzle that carries little weight in the overall value of a website. Having said that, all things being equal, “site A” will have more value than “site B” if site A has a higher PageRank. No two sites are ever equal, however, so it’s a moot point.
Having a high PageRank is great when you’re ready to sell – especially if you’re selling to a newbie, but experienced buyers will look right past it. They will be looking for more important things such as traffic and revenue trends, number of backlinks, keyword rankings, etc. PageRank will be one the last things experienced buyers will be looking for (unless they are a text link broker, I suppose). Otherwise, it will be the last thing an experienced buyer will consider when determining the value of a website.