Website Sales Market Snapshot 12-05-10

Life has been a bit hectic of late (more on that in another post), so I apologize for missing the month of November in Market Snapshots. I have all the data and will post updates with sales information for those weeks later today. This week had a few interesting sales – namely a cat product e-commerce site that scored 90 bids, and one of the most blatantly fraudulent listings I’ve seen in a while. Read on for more details:

Market Snapshot

week ending 12-5-10

Bids Sale Price Established Visitors / Mo Net Revenue Net Multiple

Top Sellers

www.jobsinegypt.com 1 $35,000 4/20/04 100,000 $2,000 17.5
cat-scratch.net 90 $21,200 6/14/04 3,000 $800 26.5
Offended.com 31 $19,500 1/1/70 0 $0 0
iwordpressthemes.com 8 $15,000 5/14/08 16,164 $0 0
www.carsbyowner.biz 3 $10,000 5/9/10 10,000 $566 17.7
iwillsearch4u.com 1 $10,000 1/1/70 0 $0 0
www.articlezones.com 4 $6,500 10/30/07 35,000 $0 0
www.bidash.com 1 $6,250 2/19/10 2,650 $0 0
www.WebsiteHostFree.Com 28 $5,800 5/20/09 3,500 $1,530 3.8
www.oneminuteherpescure.com 6 $5,800 2/3/09 2,700 $465 12.5
www.eazytheme.com 26 $5,000 5/18/10 4,000 $1,699 2.9
www.bongstore.net 1 $4,500 4/29/10 4,346 $147 30.6
www.tuttoaster.com 1 $4,200 2/15/09 45,000 $0 0
www.fansboost.com 13 $3,355 10/22/10 524 $1,746 1.9
www.mobi11.com 28 $3,000 10/30/06 50,000 $400 7.5
HEADZTV.COM 41 $3,000 11/11/09 20,000 $533 5.6
pipinews.com 8 $2,999 5/1/09 137,000 $425 7.1
Drekly.com 4 $2,700 1/29/10 16,000 $700 3.9
www.coolhealthtips.com 24 $2,500 10/24/07 35,000 $600 4.2
www.motorcycleinsurancequote.org 5 $2,500 5/26/07 180 $0 0
purchase-facebook-fans.com 1 $2,400 10/27/10 700 $1,280 1.9
rockthelist.com 7 $2,250 7/7/08 15,000 $25 90
www.beeonthelist.com 8 $2,199 2/17/10 500 $0 0
4Canada.net 32 $2,001 11/25/09 30,000 $370 5.4
tickerhosting.com 10 $2,000 10/3/04 100 $0 0

Most Actives

cat-scratch.net 90 $21,200 6/14/04 3,000 $800 26.5
www.dreamikon.com 54 $1,600 11/17/09 5,000 $0 0
onlinehorsetips.info 43 $462 11/13/10 500 $100 4.6
thecurrencytrader.net 43 $525 1/19/10 1,200 $85 6.2
HEADZTV.COM 41 $3,000 11/11/09 20,000 $533 5.6

Sites Most Watched by Buyers

Adsense – 81 watchers
Wordpress – 69 watchers
Ecommerce – 67 watchers

* All stats based on Flippa activity

Top Selling Websites


www.jobsinegypt.com – 1 Bids

SOLD: $35,000
Established:
April 2004
Unique Visitors/Month: 100000
Net Profit/Month: $2,000
Revenue Multiple: 17.5
Description: “Does what it says on the tin” – a job board for jobs in Egypt

Comments:
Hello, old friend.  A repeat sale here (seeing way too many of these at Flippa lately) for jobsinegypt.com.  I still think this is a site with solid potential.  It gets good search traffic, and job boards with traffic are pretty easy to monetize.  At 17.5 months net, it could be a pretty good pickup.


cat-scratch.net – 90 Bids

SOLD: $21,200
Established:
June 2004
Unique Visitors/Month: 3000
Net Profit/Month: $800
Revenue Multiple: 26.5
Description: E-commerce site selling cat stuff

Comments:
Full disclosure: I’m not a cat person.  With that out of the way, let’s look at the fundamentals of this sale.  This is a site that sold for over 2 years net — why such a high multiple?  It’s an old site with an established link profile, but it currently ranks on the second page for its primary term (cat tree).  If the new owner is a decent SEO, he should be able to boost the site’s rankings pretty quickly.

It’s already shown the ability to earn well (back when there was less PPC competition for the term, allowing it to boost its traffic).  Using the historic PPC data (and conversion data from Google Analytics), you’ve got a roadmap for what to optimize for organically.

Beyond that, once the site starts humming again, you can buy the product wholesale instead of dropshipping it and increase profit margins.  With the right owner, this site will pay itself off in under a year.


Offended.com – 31 Bids

SOLD: $19,500
Established:
January 1970
Unique Visitors/Month: 0
Net Profit/Month: $0
Revenue Multiple: 0
Description: Domain sale

Comments:
Bought at SnapNames for $8k 10 months ago, sold for $19,500.  Not a bad turnaround for a name that has no clear content or monetization plan.  I could see this potentially being built as some sort of viral site, or a time waster (funny YouTube videos, etc).  I just don’t see how you get your 20 grand back on this in a reasonable time period.  This is a “tranny” domain, in my book.  It looks super hot (dictionary word, often used, gets decent type-in traffic), but once you undress the thing, you get an unwelcome surprise.  Good luck to the new owner… I hope you know what you bought.


Most Active Websites


cat-scratch.net – 90 Bids

SOLD: $21,200
Established:
June 2004
Unique Visitors/Month: 3000
Net Profit/Month: $800
Revenue Multiple: 26.5
Description: E-commerce site selling cat stuff

Comments:
Our top seller is also the most active sale of the week.  3 bidders pushed this site from $8,000 to $21,200 in the site’s last day / overtime bidding period.  Lesson learned: setting a BIN too soon can cost you dearly (I know from experience).  You’d hate to miss out on a bidding war that nearly triples your sale price on the last day.


www.dreamikon.com – 54 Bids

SOLD: $1,600
Established:
November 2009
Unique Visitors/Month: 5000
Net Profit/Month: $0
Revenue Multiple: 0
Description: Job site with no supporting documentation

Comments:
I like job portals, but this one… not so much.  I’m not sure what got everyone excited enough about this site to submit 54 bids.  If you want to succeed with a job board, it needs to be narrowly focused on job type (radiojobs.com, for example) or on a location (philadelphiajobs.com).  Otherwise, you need a lot of money or an amazing link profile.  I just don’t see it with this site.


onlinehorsetips.info – 43 Bids

SOLD: $462
Established:
November 2010
Unique Visitors/Month: 500
Net Profit/Month: $100
Revenue Multiple: 4.6
Description: Collection of .info sites that were fraudulently promoted

Comments:
Fraudulent promotion — those are harsh words, but I feel pretty comfortable with them as descriptors of this sale.  These domains were promoted based on the potential broad-match search volume of the target terms (not the exact or phrase match, which are more reliable numbers).  The sites show traffic and earnings, but doesn’t note that the traffic came from PPC advertising.  It claims 100% profit, failing to deduct the cost of advertisements or hosting.  An all-around terrible sale.  I’m sure the new owner can’t be pleased with this acquisition.


  • Thanks for the advice Stomace – I have never used Flippa, but I have a few websites in holding waiting to be sold. I am having trouble deciding what the best way to sell them is.

    I have a web hosting company and thought it would be a good idea to make specific landing pages for each website I want to sell. I could set my own terms that way, and have complete personal contact for potential buyers.

    I also thought about making a sign up box along the lines of “Drop your name and Email” and an auto responder could send them the specifics.

    What do you think Eppie?

    By the way I love the market snapshots, Please continue doing them!

  • Stomace

    My experience with flippa after they the price increased for $40 featured listing is bad, I tried put two different sites as normal listing, so paid $19 each and after three days, I only got 34 views and 51 views. Of course turned out the site not get SOLD. I think people landed on the frontpage which is featured listing, then they click on the MORE, it will change to the view that still showing featured listing. Not the regular listing. My conclusion is no matter what kinds of site, if you want to get SOLD, you have to spend that $19 + $40 = $59. Put on regular listing is just waste of time and money.

    • i disagree, from my experience “featured listings” on Flippa are a waste of money,

      1) the lsiting is there on the first page for only one day tops and gets very little extra views
      2) motivated buyers looking for specific website niche, revenue, ….etc do a search on it, they don’t stumble on your listing via a homepage

      conclusion: as a general rule, paying extra $40 will get you very little in terms of views and potential buyers

      • New York – Do you do any off-site promotion when posting on Flippa.

        Examples – changing WhoIs to for sale information
        Posting a page on the site saying its for sale.
        Using Social Media to drive traffic to the auction?