Website Sales Market Snapshot 10-31-10

This week’s snapshot is an interesting one to say the least. Although it didn’t secure the top price of the week, FaceMash.com clearly headlined Flippa’s sales to close out October, garnering international media attention.

Market Snapshot

week ending 10-31-10

Bids Sale Price Established Visitors / Mo Net Revenue Revenue Multiple

Top Sellers

www.bikecarrierdirect.com 1 $65,000 1/19/09 6,990 $3,903 16.7
FaceMash.com 10 $30,201 11/3/03 0 $0 0
www.freeresumes.net 28 $15,000 6/18/02 20,388 $1,090 13.8
www.howtoplaypianochords.org 6 $8,800 3/26/10 83,980 $328 26.8
megaswf.com 6 $7,500 7/1/08 122,000 $282 26.6
www.likesandfollowers.com 12 $7,000 9/2/10 250 $325 21.5
www.gighour.com 2 $7,000 5/9/10 9,500 $0 0
viagraonline.com 2 $7,000 9/10/10 0 $0 0
fastfacebookfans.com 31 $6,999 9/15/10 2,100 $836 8.4
www.the-buckle.com 21 $6,000 12/21/03 1,458 $750 8
www.getmefans.net 9 $5,800 9/23/10 1,301 $1,731 3.4
www.easyvectors.com 7 $4,500 8/28/09 2,500 $163 27.6
artistop.info 11 $4,500 5/4/10 150,000 $800 5.6
www.hostforacent.com 41 $4,300 1/20/10 2,000 $1,100 3.9
www.funatico.com 4 $4,100 2/15/06 50,000 $100 41
www.getfansfast.com 12 $4,000 9/3/10 390 $552 7.2
www.fullsizecarreviews.com 12 $3,800 10/5/09 5,200 $330 11.5
www.bestseabassrecipes.com 2 $3,600 4/13/09 7,300 $220 16.4
toshibacodes.com 13 $3,490 6/17/10 14,000 $3,500 1
randizzle.com 6 $3,000 11/26/08 2,500 $5,804 0.5
www.womens-sex-toys.co.uk 17 $3,000 1/1/70 300 $0 0
www.iprofitarticles.com 22 $3,000 3/10/10 1,216 $2,333 1.3
jackieevanchos.net 10 $2,700 8/27/10 25,699 $481 5.6
www.fbfansandfollowers.com 4 $2,700 10/13/10 50 $0 0
www.headlinesnews.net 1 $2,500 12/17/09 30,000 $179 14

Most Actives

www.hostforacent.com 41 $4,300 1/20/10 2,000 $1,100 3.9
www.sendfans.com 32 $600 10/2/10 0 $560 1.1
fastfacebookfans.com 31 $6,999 9/15/10 2,100 $836 8.4
www.RapidGiveawayProfits.com 29 $440 10/11/10 0 $747 0.6
popuptent.org.uk 28 $900 3/28/09 4,000 $200 4.5

Sites Most Watched by Buyers

Adsense – 72 watchers
Wordpress – 68 watchers
Ecommerce – 58 watchers

* All stats based on Flippa activity

Top Selling Websites


www.bikecarrierdirect.com – 1 Bids

SOLD: $65,000
Established:
January 2009
Unique Visitors/Month: 6990
Net Profit/Month: $3,903
Revenue Multiple: 16.7
Description: E-commerce store

Comments:
Someone clearly like what they saw on this one — the auction ended via a Buy It Now bid only a day after it was listed.  This was a weekend listing, too, so this one sold before a lot of people even had a chance to look it over.

The seller’s explanation certainly makes it look enticing – it’s a drop-ship e-commerce site, which is appealing for two reasons:

  • Left as-is, it means a very limited amount of work required to fulfill orders.
  • There’s potential for much better margins by purchasing wholesale and shipping direct (though this adds a level of complexity to the operation).  Still, the right buyer (with experience doing this very thing) would make out like a bandit with a site like this.

The site gets 3/4 of its traffic from search, which is a good sign — it’s not like people are going to stop searching for “bike racks” anytime soon.

It would have been nice to see more detailed info on the gross vs. net (and hopefully the buyer confirmed the stated margin in private), but all things considered, this looks like a solid sale.


FaceMash.com – 10 Bids

SOLD: $30,201
Established:
November 2003
Unique Visitors/Month: 0
Net Profit/Month: $0
Revenue Multiple: 0
Description: Precursor to Facebook, formerly owned by Mark Zuckerberg

Comments:
A $30,000 piece of history. This was an absolutely fascinating auction, as FaceMash.com, Mark Zuckerberg’s first successful social site came up for sale at Flippa. The site recently saw a huge spike in traffic as a result of being featured in the movie The Social Network. The sale of the site also received a fair amount of media attention, including coverage from Mashable and CNN (which syndicated the Mashable article).

What’s even more fascinating is what has been done with the domain after purchase — it now redirects to a parked page for international travel insurance (a keyword that has an average CPC of $7.21, according to Google’s Adwords Keyword Tool). I suppose that’s one way to monetize the influx of visitors the site is getting courtesy of its recent publicity, though I’m sure Sedo’s ad feed partner might take issue with the targeting of the traffic. Still, I’d love to see what the CTR on this type of traffic might be.


www.freeresumes.net – 28 Bids

SOLD: $15,000
Established:
June 2002
Unique Visitors/Month: 20388
Net Profit/Month: $1,090
Revenue Multiple: 13.8
Description: AdSense / Affiliate resume site

Comments:
Bidding got hot and heavy on this site during its final day, and the site ended up fetching the $15,000 BIN price.  The site claims multiple streams of income (not all that well-documented in the listing) and receives a lot of organic traffic (including Google Images referrals, linking directly to resume images).

The big takeaway from this auction, for me, was the use of images to drive traffic.  It’s a nice reminder that some creative thinking can make a world of difference in gaining visitors — by making simple screenshots of resume docs, this site is able to gain WAY more traffic, thanks to Google’s universal search (integrates images into the main search results).


Most Active Websites


www.hostforacent.com – 41 Bids

SOLD: $4,300
Established:
January 2010
Unique Visitors/Month: 2000
Net Profit/Month: $1,100
Revenue Multiple: 3.9
Description: Web hosting affiliate site

Comments:
I hope I’m wrong on this one, but I can’t help but feel that someone just got taken for 4 grand.  This site makes its money through affiliate sales of web hosting, which are incredibly lucrative — I used to dabble in this space and did fairly well.

The concern I have is that it’s not clear where the traffic is coming from and if it’s sustainable.  Beyond that, the site wouldn’t take any time to reproduce, and it doesn’t have any discernible link equity.  This looks like one of the worst purchases I’ve seen in a while.


www.sendfans.com – 32 Bids

SOLD: $600
Established:
October 2010
Unique Visitors/Month: 0
Net Profit/Month: $560
Revenue Multiple: 1.1
Description: Site selling facebook fans / likes

Comments:
As noted, Facebook fan services are still hot items.  This site was a re-list, and it pulled in the same sales price the second time around.  Want to see how big of a difference a site’s design, Flippa listing (attachments, description), and SERP rankings can make?  Compare this sale to the one directly below, which claimed around 50% revenue and sold for nearly 12 times as much.


fastfacebookfans.com – 31 Bids

SOLD: $6,999
Established:
September 2010
Unique Visitors/Month: 2100
Net Profit/Month: $836
Revenue Multiple: 8.4
Description: Site selling facebook fans / likes

Comments:
A much better site design, listing, SERP rankings, and attached data than sendfans.com allowed this site to sell for a much higher multiple.  At what point does the market become over-saturated with Facebook fan sites?  Eventually these guys are going to cannibalize each other.


  • I think that buying those websites who sell Facebook fans, might be risky as this activity can be illegal according to Facebook terms/policy. Who wants to get in trouble with Mark Zuckerberg?