Website Flipping Market Snapshot: 2-21-10


The data for the Most Actives, Top Sellers, Top Selling Niches, and Most Active Site Flippers is based on the market activity at Flippa.com. As the largest and most popular marketplace for site flippers right now, the market activity there provides valuable insight on what people are buying and selling.

MOST ACTIVES

www.Hostazar.com – 53 Bids

Hosting websites continue to be popular among buyers. It’s interesting, I’ve been in this business since 2005 and the hosting space continues to be hot. It’s one of those niches that a lot of the “gurus” say is over saturated and impossible to break into because it’s so competitive. That would explain why website buyers are so interested in these sites because it allows them to break into the niche without starting from scratch. This hosting site was established in October 2008, had a page rank of 5, and pulled in 53 bids! See auction here.

www.ForSalesLeads.com – 46 Bids

When I first saw this listing I totally passed by it. I didn’t give it any thought. I think what turned me off was the stupid title: Eat Your Spaghetti. While it was certainly unique enough to get my attention, I had no idea what the website for sale was offering immediately so I just moved on. The other thing that turned me off (after looking at it a second time as I check listings daily) was the fact that it was a website that sold “databases.” Being the dumb ass I am, I thought the website was literally selling something pertaining to databases – like how to set them up or how to maintain them, etc. The point is, being the non-technical guy I am I was confused what was being sold so once again I moved on.

Now that the website has sold and was the second most active auction last week, I decided to read through the entire listing – including all the comments to see what was being offered. I want to kick myself for not doing this the first time around because I think I might have been tempted to buy it myself. I now understand why there were 46 bids placed. This website was offering up-to-date data. What kind of data? The kind of data businesses want to get their hands on because the data was essentially leads for them to market to. If the data is as solid as described in the listing, and if this was truly one of the only websites selling current data like this online, this website sold for a bargain. I think the seller undersold the opportunity in his title and description and as a result, left a lot of money on the table. Let that be a lesson so you site flippers! Don’t get cute with your titles. Emphasis the benefits in your titles and sell me why I should buy your website by providing plenty of details and explanations in the listing. See auction here.

www.CPACashExplosion.com – 43 Bids

This auction brought in 43 bids, which is surprising considering the only thing unique being offered here was the content itself. Otherwise, this was your typical “Clickbank Ready” product being sold everyday of the week on Flippa. Sure the CPA niche is hot – and so are Clickbank Ready packages in general – but to garner 43 bids and a sale price of $1,250 has me scratching my head. But let’s ignore that for a minute and let’s learn something from this listing…

The seller was generous enough to share how he virtually doubles his conversions. He offers a “Double Your Money Back Guarantee” vs. the standard money-back guarantee. He goes into great depth discussing how he discovered this technique, why and how he uses it, and how successful it has been for him. It’s a goldmine of information. See auction here.

TOP SELLERS

www.JamesDean3RedLightFix.com – $60,000

Here’s a website that’s built on a terrible domain name in every sense but is a revenue producing machine. Now to be fair, the original domain was XBOX360RedLightFix.com until Microsoft knocked on the door and didn’t want the owner using their “XBOX 360” trademark in the domain. See – I told you guys to be careful with trademarks in domains! Getting back to the website itself, this was a solid business opportunity for someone. The site was established in February 2008, had around 158,000 unique visitors per month, and was netting over $6,800 per month. And checking the Clickbank numbers, there are lots of affiliates promoting the product as well so the buyer was getting an army of salesmen at their disposal. Selling for roughly 10 X monthly revenue, the buyer did o.k. on this one. See auction here.

www.Snipplr.com – $40,000

How much do you think traffic is worth these days? Let me give you a hint – a lot! I’m seeing more and more websites selling for crazy prices simply because they are established and get tons of traffic. This should be no surprise. Getting traffic is getting harder and harder as more people come online to make a buck. It’s just getting more competitive so any established website with good content and solid traffic is going to sell well. This one was no different. The website being sold had ZERO revenue but since it was established almost 4 years ago, had a page rank of 5, and generated over 500,000 unique visitors per month, it sold for $40,000 – and there wasn’t even any bidding on it. A buyer saw the value in the content and traffic and snatched it up immediately. See auction here.

www.ExtremePixels.com – $35,000

Attention all designers – this is how you do it! There is an old lesson that is taught in the Internet Marketing circles – the best way to make crazy, passive money is to create something once and then sell it over and over again. That’s why PLR is so hot. You write something once and you sell it over and over again. It’s a simple but powerful concept. This website was the PLR-equivalent in the design world. The owner created tons of awesome skins for forums and sold them over and over again. The result? He was averaging around $2,300/month in revenue and sold his business for a cool $35,000. Nice work:) See auction here.

TOP SELLING NICHES
Week-to-week the top selling niches seem to be the same. We always have the Health and Internet Marketing niches taking turns in the top two spots and then there is always an odd ball niche that takes the third spot. This week was the same with the third most popular niche being the Sports niche.

MOST ACTIVE SITE FLIPPERS

These are folks that are obviously selling on a regular basis. And if they’re doing this on a regular basis, then they must be doing well or they wouldn’t bother. You should check out their profiles and see what they’re doing. As a buyer you may find a site that interests you and as a seller, you can see what type of site flipping business they operate to give you some ideas;)

*You can view the profiles for these sellers by clicking on their names but you need to be logged into your Flippa account to view them.
htmlserver – had 10 sites for sale
5RDesign – had 5 sites for sale
invictus7 – had 5 sites for sale

TYPES OF WEBSITES MOST WATCHED BY BUYERS

This is a new metric I’ll be covering moving forward as it provides a lot of insight on the site flipping market. These are the types of websites that buyers are watching. In other words, these are the types of websites that buyers are interested in buying today. As a potential seller, this is great information because if your website falls into any of these categories, be sure to tag them as such when you list them. And if you’re a short-term flipper, these are the types of websites you should be building for sale.

Ecommerce: 23 buyers watching
WordPress: 17 buyers watching
Autoblog: 12 buyers watching

GLANCING AROUND OTHER MARKETPLACES

Warrior Forum

I really want this marketplace to succeed because I’m a huge fan of the Warrior Forum but it’s been disappointing. If you have an established website for sale, don’t use this marketplace as your primary avenue for selling. Right now it continues to be a place to buy cheap website packages. Don’t get me wrong, a lot of these packages are really good and there is definitely a market for startup sites. I’m just saying if you have an established website for sale, you’ll likely leave a lot of money on the table if you just list here. So how do you use this marketplace to your advantage?

If you are selling high-quality, affordable startup websites, then by all means this should be one of your primary targets. And if you have an established website for sale, list it on Flippa AND the Warrior Forum but simply drive traffic from your Warrior Forum listing to the Flippa auction.

Digital Point Forum

Well the gig is up on the Digital Point forum. Because it’s a very active marketplace I’ve always used it as a way to drive traffic to my Flippa auctions. As of February 16, 2010 you can no longer post a website for sale and simply redirect the buyers to your Flippa auction. I guess I don’t blame Digital Point for the decision but it’s free to list on the forum (for now) so I’m not totally sure why they’d care. Maybe they are attempting to legitimize their marketplace so they can charge for listings down the road??? I wonder if the Warrior Forum will follow suit. Regardless, it still pays to post your websites for sale here even if you are now forced to run the sale through their forum because it’s a very active marketplace and for the time being it’s free.

WebsiteBroker.com

There are always interesting websites for sale at this marketplace. You’ll find startup sites offered for $500,000 and established websites that are selling for reasonable prices. Last week a website was listed that might not be such a bad deal if you’re a resume writer. ResumeEagle.com is a professional resume writing service. Based on the listing, it’s just a guy (or gal) who is just doing some very basic marketing stuff and is making $300/month doing it. The owner is asking $725 but I’ll be a buyer could get it for much less. See Listing Here.

BuySellWebsite.com

Has anyone actually bought or sold anything on this marketplace? I just don’t get it. It’s the most non user-friendly marketplace you’ll find. It’s nearly impossible to see what listings are new or which listings are still available. And when I responded to one of the ads once, I didn’t hear back from the seller for about a week – only to be told in a rather rude way the site was sold. It’s not cheap either with a listing setting you back $59 for just two weeks ($99 for two months).

At any rate, there weren’t any interesting listings last week to report about unless you consider this listing interesting where the owner claims the site is netting $85,000/month but he’s only asking $6,100 for it. Seriously? Give me a break.

Were You Flipping Websites Last Week?
Share Your Experiences In The Comments Below!