Website Flipping Market Snapshot 10-24-10

After last week’s down performance, it’s nice to see the market bounce back a bit at Flippa, which offered up one of its most interesting auctions ever.  Here’s a quick run-down of the week’s performance with my thoughts on the top-performing auctions below.

Market Snapshot

week ending 10-24-10

Bids Sale Price Established Visitors / Mo Net Revenue Revenue Multiple

Top Sellers

www.s9.com 61 $401,123 11/18/97 91,405 $273 1469.3
www.mydellmini.com 51 $56,000 9/7/08 360,000 $2,320 24.1
www.trailerspy.com 8 $35,000 5/14/06 200,000 $848 41.3
www.get-rid-of-pests.com 8 $16,600 6/27/09 26,041 $881 18.8
healthruns.com 1 $11,000 8/29/09 10,092 $854 12.9
www.WeddingPlanningLink.com 1 $10,000 5/5/10 20,000 $0 0
www.twitterner.com 1 $10,000 8/21/10 607 $2,007 5
www.cityclix.net 1 $7,500 8/24/09 1,975 $0 0
www.piratecart.com 2 $7,200 6/13/10 1,200 $465 15.5
fansoffb.com 5 $6,100 10/6/10 3,100 $502 12.2
www.eliteoptin.com 11 $5,100 6/9/09 569 $720 7.1
sharetoget.com 13 $5,100 3/26/10 1,000 $0 0
www.haloreachbeta.com 2 $5,001 7/11/09 70,000 $500 10
fansoffb.com 22 $4,800 10/6/10 1,447 $171 28.1
www.justpressplay.net 7 $4,750 1/17/05 63,000 $75 63.3
talkrehab.org 9 $4,000 8/5/08 5,796 $155 25.8
www.aquaticpredators.com 8 $4,000 6/11/04 0 $0 0
WebAdm.in 14 $3,750 9/28/10 400 $650 5.8
www.nuuvy.com 1 $3,500 10/15/06 0 $0 0
bulkarticle.com 6 $3,500 10/4/10 505 $405 8.6
articledashboard.org 5 $3,000 6/26/10 10,000 $200 15
caffeinatedcontentplus.com 9 $2,600 2/9/09 2,078 $816 3.2
www.thedailyguitar.com 7 $2,500 2/7/10 5,000 $0 0
makeasitetonight.com 5 $2,500 7/6/09 21,080 $4,000 0.6
ForexDynamite.com 22 $2,200 12/23/09 916 $420 5.2

Most Actives

www.s9.com 61 $401,123 11/18/97 91,405 $273 1469.3
www.mydellmini.com 51 $56,000 9/7/08 360,000 $2,320 24.1
www.socialmarketingstrategy.com 45 $1,050 4/1/07 1,000 $0 0
just-carnival-cruises.com 38 $750 5/21/03 6,020 $123 6.1
www.sendfans.com 36 $600 10/2/10 0 $560 1.1

Sites Most Watched by Buyers

Adsense – 72 watchers
Wordpress – 67 watchers
Ecommerce – 58 watchers

* All stats based on Flippa activity

Top Selling Websites


www.s9.com – 61 Bids

SOLD: $401,123
Established:
November 1997
Unique Visitors/Month: 91405
Net Profit/Month: $273
Revenue Multiple: 1469.3
Description: 2-letter, PR8 biography site

Comments:
This auction certainly garnered a lot of attention (guest poster James Frost pointed out this auction as one to watch nearly a month ago.  It’s not often you see a 2 letter .com for sale.  It’s also rare to see a valid PR8 on the market.  In combination?  Basically unheard of.

This auction generated a lot of bidders (most active of the month) and even more gawkers – who happily offered up their thoughts on the impressive price fetched by this site.  Many thought this deal wouldn’t go through, but as of October 25, the whois record has been updated (to private registration).  Either the domain actually changed hands, the owner wants people to think the domain changed hands, or the owner’s tired of being harassed about the site.

An impressive sale that sets the new benchmark for net multiple (selling for 122.4 YEARS of net revenue).  Clearly the site was undermonetized, but that’s a crazy multiple to try to recoup.  Best of luck to the new owner, who I’m sure already has a great strategy in place — you don’t drop nearly half a million without a good plan.


www.mydellmini.com – 51 Bids

SOLD: $56,000
Established:
September 2008
Unique Visitors/Month: 360000
Net Profit/Month: $2,320
Revenue Multiple: 24.1
Description: Forum / News site covering Dell Mini & Streak

Comments:
I love auctions like this one — not because I’m interested in buying this type of site, but because you can learn a lot from a listing like this.  This site is monetized by AdSesne, Kontera, and affiliate links.

Kontera brought in only $436.88 for almost 1.2 million impressions — hardly seems worth the inconvenience to a site’s users.  As for affiliate income – the attached screenshot shows that the earnings are through Skimlinks, which looks like a really slick program.  It automates the affiliate link creation process.  You place regular links on your site, and Skimlinks automatically turns them into affiliate links.  Seems like an amazing option for forums.

The AdSense earnings look stable and strong.  With a good traffic history and varied income streams, it’s no surprise to see this site fetch 24x net revenue.


www.trailerspy.com – 8 Bids

SOLD: $35,000
Established:
May 2006
Unique Visitors/Month: 200000
Net Profit/Month: $848
Revenue Multiple: 41.3
Description: Movie and video game trailer site

Comments:
Another site fetching a really healthy multiple — Trailer Spy has a good, brandable domain name, solid search rankings, and a history of revenue.  In the right hands, the site could become substantially more profitable.

That said, I’d be concerned that the earnings data is skewed a bit by a one-time bump in app sales – especially given that the seller’s claimed monthly net is a 3-month average.  He provides an Excel spreadsheet showing 13 months of data, which yields an average monthly net of $433 — almost half the claimed earnings.  At 80x real monthly net, the buyer had better have some instant monetization improvements up his sleeve.

Lesson: Don’t just look at the number in the corner — verify the actual net before you bid.


Most Active Websites


www.s9.com – 61 Bids

(See above for full details)


www.mydellmini.com – 51 Bids

(See above for full details)


www.socialmarketingstrategy.com – 45 Bids

SOLD: $1,050
Established:
April 2007
Unique Visitors/Month: 1000
Net Profit/Month: $0
Revenue Multiple: 0
Description: Social media blog

Comments:
This is basically a domain purchase with the existing website thrown in.  The seller of this site claims 1,300 exact match searches for the phrase “social marketing strategy” – GAKT shows me 880 worldwide and 480 US-based… don’t trust seller’s to get these numbers right.  For someone who does social media marketing, this is a decent pickup.


I’ll be adding some additional market-related info in a separate post.

  • Chelle

    It’s always nice to see one of my sites on the top 25 list 🙂

  • Anonymous

    I didn’t really pay much attention to the revenue when I bought trailerspy, it has so much more to it than that, you can clearly see the site needs a big rebuild and I don’t see any reason why it can’t pay itself off in a reasonable multiple once rebuilt.

    • Matt,

      Best of luck with the site — as I noted, I think there’s plenty of potential (good brand name, solid traffic history), but it’s not a small task you have ahead of you. I’ll be interested to check back and follow your progress. If you’re interested in sharing what factors weighed into your purchase / valuation, what plans you have for the site, and when you intend to implement them, I think it would make a fascinating guest post.

      Great to see you over here in the comments section, and again – best of luck to you!