The data for the Most Actives, Top Sellers, Top Selling Niches, and Most Active Site Flippers is based on the market activity at Flippa.com. As the largest and most popular marketplace for site flippers right now, the market activity there provides valuable insight on what people are buying and selling.
www.ViralCarnage.com – 58 Bids
This website sold a Facebook script that Facebook users could use on their fan page to get more fans quickly. It generated 58 bids but unfortunately for the seller the winning bidder must have backed out because I see the website was relisted for sale. This seller is a true website flipping professional. Take a look at his Flippa user profile (you need to be logged into your Flippa account to see it).
You’ll see a pattern to his auctions. In his auction titles he stresses how the website made “$X dollars in X amount of time.” This is powerful because buyers want to see revenue more than anything else, but how does he get his websites to make so much money so quickly? It’s actually not as hard as you might think. If you read his auction descriptions he has his own email lists so a lot of the sales simply come from him promoting to his lists. I know you’ve heard this before but it’s worth reiterating – the money is in the list!
What he also does is he promotes his offerings very heavily on the Warrior Forum. Here’s how that works. You create a quality product and then advertise it on the Warrior Forum as a WSO (Warrior Special Offer). If you are an active forum member, which this seller is, and if you have a solid product and you price it dirt cheap, you can sell hundreds of copies of your product in a very short period of time. That is exactly what this seller does for many of his websites for sale. ViralCarnage.com is an example of this technique. You can view the WSO for this product here. After he sold a bunch of copies there and to his list, he flipped the product on Flippa! See auction here.
www.Weight-Loss-Scams-And-Reviews.com – 39 Bids
This is a great example of how a website with relatively little traffic and revenue and a crappy domain can still generate a ton of interest. This website was almost 1 1/2 years old and had only 500 unique visitors per month and generated, on average, $85/month. On top of that, the domain breaks just about every rule in the book. It has not three but four dashes and is incredibly long. Weight-loss-scams-and-reviews doesn’t exactly roll off the tongue. So how does such an inferior website on paper generate 39 bids and sell for over 23 times monthly revenue?
For one, even though the traffic wasn’t stellar, it was consistent since day one with absolutely no promotion. With even just a few hours of promotion on this website every week, the traffic could be significantly improved. Second, the revenue wasn’t that great but it too was consistent since day one and was never really optimized. By adding more monetization options to the website and doing some split testing, revenue could easily be doubled in a short period of time. It was also in an extremely popular evergreen niche and all the content was 100% unique.
The other thing this auction had going for it was the way the website was presented. The seller did an excellent job of providing every detail imaginable for potential buyers with not only screen shots of revenue and traffic, but an indepth video tour of everything as well. The seller also provided several ways of reaching him for any questions. This may seem like an insignificant detail, but little touches like this goes a long way in giving buyers confidence in bidding. See auction here.
www.MakeYourWifeHot.com – 37 Bids
This was one of the most bizarre websites for sale that I have seen in a long time. First, let’s talk stats. This website was established in May of 2008 and generated over 6,700 unique monthly visitors and around $400 net monthly profit. The website sold an ebook that supposedly made wives hotter by getting them to be looser and more sexually adventurous.
I told you this was a bizarre website but it gets even better. If you visit the website, there is an obnoxious note from the author of the ebook right at the top of the website. You can’t miss it. In it, he calls out someone that supposedly sent him a cease and desist letter. The letter claimed the ebook being offered for sale was some kind of “female mind control.” Instead of handling this like a professional, the owner of this website decided to handle this like a 10 year old and posted his reply to the letter on the home page of his website. What I can’t understand for the life of me is why any business owner would handle it like that – especially posting something so childish on the top of the home page of his website. And what’s even more strange is that the website generated 37 bids and sold for 10 times monthly net profit. See auction here.
www.WPReviewSite.com – $90,000
This was one of those great opportunities that come along from time-to-time on Flippa. This was a well-known and highly reputable website that sold a WordPress plugin that added Amazon-style ratings and reviews to WordPress sites. It was established in August 2008 and had over 9,000 unique monthly visitors with a net monthly profit of over $10,000!
This website had everything going for it. The plugin itself was solid and the best at what it did and got raven reviews by hundreds of blogs including top names such as ShoeMoney and John Chow. This was one of those “perfect” buying opportunities but required a significant investment as it sold for $90,000! See auction here.
www.Grafpedia.com – $75,000
Here was another well-established, highly reputable website that sold last week. This was one was a membership site for designers and developers where members paid a fee to access a large collection of premium downloads such as stock images and icons. It was created in May 2009 and generated over 150,000 unique monthly visitors and over $6,500 in monthly net profit. It’s no surprise that such a high quality website sold for over 11 times monthly net profit. See auction here.
www.ProClones.com – $25,500
This website sold website scripts that essentially built websites for people. For example, let’s say you wanted to have a review-style website. You could buy a script that would install a review-style website for you on your server. These scripts weren’t cheap either. The “debate website” script was selling for $250 and the review-style script was selling for $800! Given all the options available today to build websites quickly and easily, I don’t understand why anyone would pay that kind of money for a script. Nonetheless, there are people out there willing to spend that kind of money because this was website was generating over $3,000 net monthly profit in the three months it was in business. The website sold for over eight times monthly net profit. See auction here.
TOP SELLING NICHES
The three top-selling niches were the same last week as the week prior with the Health (Fitness) and Internet Marketing (Twitter) niches being the most popular and the Gaming niche rounding out the top three.
MOST ACTIVE SITE FLIPPERS
These are folks that are obviously selling on a regular basis. And if they’re doing this on a regular basis, then they must be doing well or they wouldn’t bother. You should check out their profiles and see what they’re doing. As a buyer you may find a site that interests you and as a seller, you can see what type of site flipping business they operate to give you some ideas;)
*You can view the profiles for these sellers by clicking on their names but you need to be logged into your Flippa account to view them.
CMikeCS – had 7 sites for sale
David I – had 7 sites for sale
GreenStar – had 7 sites for sale
TYPES OF WEBSITES MOST WATCHED BY BUYERS
This metric provides a lot of insight on the website flipping market. These are the types of websites that buyers are watching. In other words, these are the types of websites that buyers are interested in buying today. As a potential seller, this is great information because if your website falls into any of these categories, be sure to tag them as such when you list them. And if you’re a short-term flipper, these are the types of websites you should be building for sale.
Ecommerce: 28 buyers watching
WordPress: 22 buyers watching
Autoblog: 17 buyers watching
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