Buying Websites: How To Buy Low and Sell High

The most important aspect of buying websites for cheap and flipping them for a nice profit is building yourself a solid understanding of the business. If you don’t know anything about about website flipping then you should strongly consider investing in an ebook that explains the business in more detail. But the basics of flipping websites come down to these principles: knowing what websites to buy and where to buy them on the cheap, and then knowing how to sell them and where to sell them.

If you don’t master these principles then you’ll have a hard time buying and selling websites with success. Let’s take a look at each one…

Knowing What Websites To Buy

The professional flippers will tell you that the best way to break into this business is to take it slow. Don’t bite off more than you can chew! Set realistic goals and don’t invest a lot of money on websites when you first get started. For example, set a goal to make $100 profit per week. That may sound ridiculously low but it’s a small enough goal that most people should be able to meet. They key is to buy websites on the cheap that have potential, then adding value to them, and then selling them in the right marketplaces for a profit.

When you’re first getting started you should look to buy websites for less than $200. To find websites at this price that have profit flipping potential, you need to know what marketplaces to buy from and that’s covered in the next section. What you’ll be searching for on those marketplaces are “established websites” or “websites with revenue.” Try to avoid those websites for sale that are labeled as “turnkey websites.” These are basically website templates with pages of content that isn’t always the highest quality. By searching for established websites or websites with revenue (no matter how little), you’ll be getting a more valuable website that will be easier to flip for a profit.

Where To Buy Websites on the Cheap

Right now there are only a handful of marketplaces where you can sell and buy websites. There are really only four that are worth focusing on regardless of your experience. They are Flippa, Warriors Forum, DigitalPoint, and eBay. These are the most popular marketplaces right now but they are all very different.
This is the grand daddy of all marketplaces for selling and buying websites. This is likely the market you’ll do most of your website flipping as it has the most buyers and sellers of websites. There are hundreds of websites listed for sale everyday.

Warriors Forum
The Warriors Forum is the most popular forum dedicated to Internet Marketers. There are literally thousands of members and the forum is incredibly active. Every Internet Marketer should be a member of the Warriors Forum! Not to long ago they started a section within their forum where people can buy and sell websites. While it’s a very popular section of the forum, there are usually less than 12 websites for sale listed everyday. This is a great marketplace to buy established websites on the cheap. You don’t find too many expensive websites for sale there so keep that in mind when it’s time to sell;)

This is another popular forum dedicated to all types of professionals who work online. There are Internet Marketers, designers, developers, and writers who frequent this forum. The section of the forum dedicated to buying websites and selling them has been around for a long time and is probably the second most popular marketplace behind Flippa. Unfortunately for sellers, not too many high-valued, expensive sites are sold there. The good news is it can be a great place for a buyer to find some great deals. The forum is loaded with start up sites and cheap established websites.

This used to be a decent marketplace for flippers but not so much anymore. Instead, you’ll find hundreds of “useless” turnkey websites for sale. These sites are basically templates so there is very little value in them and require a lot of work and effort to get them to a point where you can sell them. There is the occasional gem for sale that you can buy cheap and fix up so it’s still worth checking on a regular basis.

Knowing How To Sell Websites

There are entire ebooks written on this one aspect of website flipping so I won’t go into great details here. You can read my sell websites article where I highlight some of the basics. In addition to the tips in that article, you’ll also want to keep your website’s overall presentation in mind. Your buyers will be looking at the layout, design, and content of the site first and foremost. A few simple tweaks and improvements to your website’s overall appearance can go a long way in maximizing your sales price and your profits!

Where To Sell Websites

The place you’ll be concentrating your sales efforts is Flippa. It is the largest, most popular, and most active marketplace today for website flippers. Aside from selling your websites privately, this will be the main place you’ll be selling as it will generate the most profits for you.

The Buy Low and Sell High Process In a Nutshell

The idea is you buy a cheap, established website from one of the four marketplaces listed. You’re looking to spend less than $200. You then add value to the website by improving the website’s presentation, increasing traffic or revenues (or creating revenues if it’s not already doing so), and a host of other possibilities that are beyond the scope of this article. Then when it’s time to sell you list it on Flippa for a profit.

Buying websites on the cheap is the easiest part of the process. It’s the adding value part that can be the most challenging. However, if you stick with it and get a system down pat, that can become easy too.

Do You Have Additional Tips For Buying Websites?
Please Share Them In The Comments Below!

  • nbadillo1

    Love the site! 

  • Innovative thinking is the main and important aspect that will get the creative spark out.