13 Quick and Easy Ways on How To Find a Niche

No matter what kind of site flipper you are, you need to know how to find a niche that is popular to know what sites to buy or build for maximum profit down the road. There are two kinds of site flippers: short-term flippers and long-term flippers. A short-term flipper is someone who builds (or buys) websites that they’re going to flip relatively quickly – most likely within a year but often times within a few months. A long-term flipper is someone who builds or buys a website with the intent of hanging on to it for at least a year. Depending on what kind of flipper you are will depend on what kind of niche research you conduct.

How To Find a Niche for Short-Term Flippers

1. Flippa.com
If you’re looking to turn a site around relatively quickly, then you need to know what is selling now! The best place to find out is to head to Flippa.com. Specifically, you want to browse through the “Just Sold” section of the website. This should be obvious, but what you are seeing are websites that have actually sold. If you browse through them, you’ll be able to see which niches are most popular. These are the niches you either need to build or buy websites around.

Conversely, if you want to know what niches to avoid, then browse through the Ended Unsold section. Now you need to be careful when looking through these listings because many times a site won’t sell because the seller doesn’t know what they’re doing (i.e. pricing it too high, not highlighting what makes their site valuable, etc.) or the site itself is just a train wreck. Still though, you will be able to spot trends as to which niches aren’t so hot.

2. WarriorForum.com
The Warrior Forum is another decent place on how to find a niche that may be worth pursuing. You’ll want to browse the complete websites for sale section of the forum. This site is a little harder to quickly get an idea of what’s selling given the forum format. There aren’t a lot of websites for sale here compared to Flippa so it’s easy to check out each post to find out what level of interest there is in the niche.

How To Find a Niche for Long-Term Flippers

3. Amazon.com
Amazon is the cat’s meow when it comes to finding hot and popular niches to build or buy websites around. As the largest ecommerce retailer in the world, you will be able to quickly and easily spot the best niches to pursue. First you want to visit the Amazon Best Sellers. And once you are there, you can browse the best sellers by category – enough said. Don’t ignore the Hot Sellers, Most Wished for, and Most Gifted sections either. All of these are indicators of what niches are popular.

4. eBay Pulse
This is another old stand-by for niche research. You’ll see the most popular searches for all of eBay but then you can drill down by category. Not only will you discover popular niches, but you will find some great keywords as well;)

5. eBay Popular Products

This is often an over-looked area on eBay by site flippers and Internet Marketers in general but is one you definitely want to add to your list. You not only get the top products overall, but you also get at a glance the top products for each category. Then if you click to any of the categories, you get the top ten products for that category.

6. Buy.com
Buy.com’s most popular categories should be another site in your niche research arsenal. Buy.com is ranked as one of the largest ecommerce sites behind Amazon. If something is popular there, you can bet there is strong overall demand for it. At just a glance, you can see the most popular products in each category and subcategory.

7. Shopping.com
As one of the largest comparison shopping sites, these guys have the inside track on what’s hot. If you want to know how to find a niche quickly, this is your site! They have created a Consumer Demand Index which reveals emerging trends and “hidden gems” while of course highlighting what’s currently hot.

8. Magazines.com
This site has thousands of magazines you can subscribe to. The “gurus” will always advise you visit your local bookstore and browse the magazine rack for niche ideas but why bother when I can have instant access to thousands of magazines with just a few clicks – from the comfort of my own home no less! The idea here is if there is an entire magazine (or magazines) dedicated to a particular subject, you can bet there is demand – especially if the magazine is published monthly.

9. SmartBargains.com
This is another site that flies under the radar when it comes to niche research but it’s a good site to add to the mix. SmartBaragains.com is all about getting great bargains on home, fashion, and jewelry. Browse through all the categories and you can sort the products by best sellers to see what products are selling well.

10. OverStock.com
Like SmartBargains.com, OverStock.com is also about getting great deals on home, fashion, jewelry – and a lot more. Same thing here – browse through the categories and sort by top sellers to see what’s hot.

11. 43things.com
Now this site provides a much different niche research experience than any other I’ve mentioned so far. Here you’re not going to find information on what products are hot or selling well. Instead, you’re going to get into the minds of people to see what they want. It could be a relationship, a diamond ring, or a dog. At the time of this writing, the most popular things wished for were to make $100,000 per year and to stop binge eating (something I suffer from myself). These are two niches (make money online and dieting) that you could pursue. And what’s really slick is that binge-eating is a very targeted niche within dieting so a smart marketer could do very well with it!

12. PayPal Shops

Chances are, if you are reading this, you are all too familiar with PayPal. As Internet Marketers, it is a service we use every day but did you know it also provides an incredible niche research tool? Click on any of the Shops Categories and you’ll see all the ecommerce stores (ranked by volume) that use PayPal as one of their payment processors. This provides a wealth of information. You can not only see what types of products are selling the most, but you can also visit those stores and see what specific types of products they are selling. You can also study those stores to see how they are laid out to convert so well. After all, if they are making so many sales, they must know what they are doing.

13. ClickBank.com
No niche research would be complete without mentioning the ClickBank marketplace. If you are new to Internet Marketing, I can promise you just about any ebook or course you buy on how to make money online will mention ClickBank. It’s the largest marketplace of info products. If you are building or buying websites based on providing information – as in an ebook – then you need to familiarize yourself with ClickBank.

Here you can search info products by category and then sort them by popularity and gravity – the two recommended ways of sorting them by. Popularity tells you how popular it is to the general public (duh) and gravity tells you how many affiliates are making money promoting the product. The higher the gravity, the more affiliates are promoting the product and making money. In many cases, the most popular and highest gravity products will be the same. Obviously if more affiliate are promoting a given product, then it’s likely it will also be the most popular!

Do You Have Any Tips on How To Find a Niche?
Please Share Them In The Comments Below!

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  • Royce Wright Jr

    instead of doin it myself i always just buy a adsense ready niche site – and just add content. microadsense.com researches a keyword for you and then makes a site around it. Pretty legit! Hope you find what you lookin for!

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  • Corsen Yeoh

    Hi Travis,

    Thanks of your tips, I normally find niche via Yahoo Answer and About.com.

    I think this two will be a great site for me to do so.

  • Hi Travis,

    I find your list is very good, I like the ideas.

    What after I found a product or service that is selling a lot? I mean, I want to be sure that the keywords are strong enough to gain good traffic.

    How can I be sure about that, using the adwords tool?

    Thank you.

    • Travis


      Yes, the Google AdWords tool is the best FREE tool for that. It will show you the total searches by month for each keyword. However, if you want a paid solution – which will provide you a lot more information and will make your research easier and more accurate (in terms of getting a look at the competition) – use Market Samurai.


      • Hi Travis,

        thanks a lot for the recommendation. I had already taken a look at the tool after clicking at the banner in your site, but the problem with such tools for my personal use is that they might work well for English keywords but not for Spanish keywords, so I think I´ll have to keep on working manually with adwords, though I must admit that taking a look at what the competition does, using adwords, is not possible.



        • Travis

          Yes, that would be a problem using the tool. I don’t know of any keyword tools that have Spanish words. Maybe a good idea for a new keyword tool???


  • Great list. And the video was well done. I will put the info on this post to good use. 🙂


    • Travis

      Thanks Mark.


  • Hey, Travis:

    I would add to the list, eJunkie and other digital delivery sites, such as ebook site TradeBit. They’re a good source of what’s hot and what’s selling.

    Great list. Cheers!

    • Travis


      Great additions to the list! Thanks for sharing.

      Site Admin

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